COMPANY INFORMATION

FOR OVER 50 YEARS, GENERATIONS OF AMERICANS HAVE BEEN WAKING UP TO SOMETHING GREAT FOR BREAKFAST AT DENNY'S.

Harold Butler founded Denny’s in Southern California back in 1953 with a commitment to give the best in service, food, beverages and value. Denny’s began franchising in 1963 and grew from coast to coast along with the emerging highway system. Today, Denny’s is a true icon, with brand awareness of almost 100%. Having grown to include more than 1,600 restaurants and system-wide sales of over $2 billion, Denny’s is one of the largest and most recognized full-service family restaurant chains in the United States.

The Denny’s Operating System is designed to deliver a real breakfast experience around the clock. Home of the famous Grand Slam® breakfasts, Denny’s serves a variety of flavorful food and beverage choices that are both tasty and affordable. We are committed to our position as the go-to restaurant for America’s best breakfast. We continuously pursue innovation to enhance our quality menu and service platform.

Current markets:

 Denny’s is the global family dining leader. We have over 1,550 restaurants in 9 countriesCanada, Costarica, Guam, Horduras, Mexico, Netherlands, New Zealand, Puerto Rico, USA

Focus markets: Caribean, India, China, South East Asia

FRANCHISE INFORMATION

DENNY'S IS ONE OF THE WORLD'S MOST RESPECTED FRANCHISE BRANDS.

Powerful brand
Denny’s (NASDAQ – DENN) is the world’s leading full service family dining brand. Founded in 1953, we are an American icon with nearly 97% brand awareness in the U.S. With more than 2,000 restaurants around the world, we have more than .25 billion in systemwide sales and serve more than 26 million customers every year.

Recognized Franchise Leader

The Denny’s system is 90% franchised and 100% focused on long-term, strategic franchise development. We rank in the top 100 Chains in Food Service Sales in Nation’s Restaurant News, Bond’s Top 100 Franchises and are #1 in category by the Entrepreneur Magazine’s 2010 Franchise 500®.