Company Profile

BBQ Chicken is Korean's No. 1 Chicken Restaurant. Started in September 1995, BBQ Chicken has now grown to be the No. 1 franchise brand in Korea with more than 1,850 shops and was the first Franchise Company ever to be selected as Korea’s top 100 Brands.

BBQ understands the importance and realizes obligation of providing customers with not just a delicious meal but a healthy meal too. Hence, with the belief to satisfy our customers, BBQ Chicken created Olive Luxury Chicken and was the first to use only 100% Extra Virgin Olive Oil to fry chicken. Using only the best and freshest ingredients in our restaurants, consumers can be assured that they are served with quality chicken meal. Every item on the menu is clearly differentiated by its taste and quality. BBQ created its own inimitable formula with flavours and ingredients of Korean cuisine like Ginseng and authentic barbeque sauces etc.

With aggressive expansion plans, BBQ Chicken has advanced into markets like
China, Spain, Japan, USA, Vietnam, Australia, Mongolia, Malaysia and Singapore.

Genesis Co., Ltd was established in September 1995 with just 1 brand - BBQ Chicken. Genesis has since introduced 10 brands with more than 3000 stores, growing as the best and largest dining franchise company in Korea. The company philosophy and vision is “to know no bounds to become the No.1 Corporation in the world”. Based on the accomplishments in Korea, Genesis aims to become the largest and the greatest franchise group by 2020 with a possession of 50,000 stores around the world

Franchise Opportunities

Brands of Genesis are synonymous to successful franchises. With the vision to become the largest and greatest franchise group, Genesis (winner of numerous Korea Franchise Awards) continuously brings the inimitable taste by advancing into different countries around the world.

Genesis BBQ(Asia Pacific) Pte Ltd owns the master franchise rights to more than 30 countries in Asia Pacific, Middle East and East Asia. We are always on a look out for like-minded people to share our vision and expand our franchise business.

The key to our success is the belief of putting our franchisees and customer first. The management’s philosophy is to build a lasting win-win strategy between us and the franchisee, consumer and employees. Only when the franchisees are successful, only then will the franchisor and the brand is successful.

As a support to our franchises to be prosperous, we:

Expand and re-produce the successful business model through education and communication with the franchisees
   - Listen and act on franchisees’ requests
   - Higher return on investment than competitors
   - Continue to create strong brand and increase the brand awareness
   - Give complete assistance and management guidance
   - Satisfy customers with distinguished taste and innovation.

Do you want to join the big family of Genesis and BBQ Chicken?

Do you want to be part of Korea’s most successful global franchise company?